Find the real constraint. Fix the real constraint.
A four-step method built on the Five Growth Constraints framework. The same one our operators have used across 20+ years of operations.
Diagnose
We identify which of the five growth constraints is dominant. Data pull + operator interviews. One week, not one quarter.
Score & Benchmark
We score each constraint against benchmarks for your stage and segment. You see exactly where you stand, above or below the line.
Growth Constraint
We define your dominant constraint, baked by your data. We show you exactly why this is your priority and help set KPIs to measure its change.
Blueprint & Execute
You get a step-by-step blueprint. Then either your team runs it with our advisory, or our operators embed and run it for you.
Real operators, not career consultants.
This framework was built by people who have sat in the operator seat and scaled companies through the same constraints.
15 years scaling companies from early traction through exit. Three acquisitions, multiple turnarounds, and a track record of installing the operating systems that make growth repeatable.
Read full bio
12+ years in enterprise GTM and growth strategy, including over a decade at Microsoft helping organizations scale revenue, sharpen positioning, and build durable customer relationships.
Read full bioEvery scaling company has one dominant constraint.
Ordered from foundation to operating layer. Overcoming each constraint must be done in order or a company will burn through resources without growth.
- 1
The Foundation
Product–Market FitCustomers are getting a consistent value from the product that they are willing to pay for.
Observable symptoms if weak- Customers churn early and often
- Hard to explain your core value in one sentence
- Retention varies wildly by segment
- Referrals are rare or nonexistent
- 2
The Growth Engine
Product–Channel FitThe product can be efficiently acquired, sold, and delivered through a repeatable channel.
Observable symptoms if weak- Growth has stalled but you can't pinpoint why
- Close rates are declining
- Marketing spend feels wasted
- Pipeline is unpredictable month to month
- 3
The Compounding Layer
Retention & ExpansionCustomers stay longer, expand their usage, and generate increasing value over time.
Observable symptoms if weak- Customers stay but never upgrade
- Revenue per account is flat over time
- No natural upsell path in your pricing
- Net retention is stuck below 100%
- 4
The Economics Check
Revenue EfficiencyThe unit economics of acquiring and serving customers work at the pace and scale of the business.
Observable symptoms if weak- Burning more cash but growth isn't accelerating
- It takes too long to pay back acquisition costs
- Margins are shrinking as you scale
- Every new customer feels more expensive than the last
- 5
The Scaling Ceiling
Execution CapacityThe organization can make decisions, ship work, and hire at the pace required by its growth.
Observable symptoms if weak- The founder is the bottleneck for every decision
- Hiring can't keep pace with demand
- Shipping velocity is slowing down
- Revenue per employee is declining
Advisor-guided or operator-led.
Same blueprint. Same accountability. Different level of hands-on.
Advisor-Guided Blueprint
Your team executes. We run the operating cadence, unblock decisions, and hold the metric line week over week.
Hands-On Consulting
A senior operator embeds full-time into the constraint domain and executes with your team. Outcome-tied.